Post by account_disabled on Mar 16, 2024 8:21:34 GMT
Clear and easy-to-read email layout and distinctive CTA color matching can increase the click-through rate of emails by 21%. If you want to master email layout, we can refer to this article: A must-read for newbies! An explanation of 5 types of EDM layout. For CTA design skills, you can refer to this article: CTA button design to help you greatly increase your conversion rate. Tip 2 to improve email marketing click-through rates: Copywriting Different from the writing of email content, when it comes to CTA copywriting, it is more concise and powerful or more attractive dialogue.
For example, "Limited time offer, click to buy Marketing List now" can be changed to "Buy now", or "Click to enter and start." "Buy the course" can be changed to "Start improving your competitiveness in the workplace." The instructions are clear and can also increase the click-through rate of the CTA. Tip 3 to improve email click-through rates: GIF animations increase interactivity In the era of rapid information circulation and the reduction of audience attention, videos or GIF animations have become the mainstream visual presentation methods.
Therefore, we can also add GIF animations to emails to increase visual appeal and make customers more intuitive . The click-through rate of emails that understand the product and use GIF animations can increase by about 18%. Tip 4 to improve email click-through rates: Use A/B testing A/B testing can intelligently and continuously optimize email content and design, compare different themes, copywriting, and picture effects to find the combination of elements that best attracts target customers. According to statistics, the click-through rate of emails that undergo A/B testing can be increased by at least 10%.
For example, "Limited time offer, click to buy Marketing List now" can be changed to "Buy now", or "Click to enter and start." "Buy the course" can be changed to "Start improving your competitiveness in the workplace." The instructions are clear and can also increase the click-through rate of the CTA. Tip 3 to improve email click-through rates: GIF animations increase interactivity In the era of rapid information circulation and the reduction of audience attention, videos or GIF animations have become the mainstream visual presentation methods.
Therefore, we can also add GIF animations to emails to increase visual appeal and make customers more intuitive . The click-through rate of emails that understand the product and use GIF animations can increase by about 18%. Tip 4 to improve email click-through rates: Use A/B testing A/B testing can intelligently and continuously optimize email content and design, compare different themes, copywriting, and picture effects to find the combination of elements that best attracts target customers. According to statistics, the click-through rate of emails that undergo A/B testing can be increased by at least 10%.