Post by samsparrow74 on Feb 15, 2024 8:05:10 GMT
IKEA is determined to shed its reputation as a throwaway furniture maker and wants to open its customers' eyes to the endless possibilities of reusing old furniture. To inoculate its customers with the virus of sustainability, IKEA has just released a spot in Canada starring a monster that is not at all ferocious and named "The Stuff Monster." The monster in question is actually a gigantic agglomeration of second-hand IKEA products. With this apt metaphor, the Scandinavian multinational wants to make its customers see the absurdity of accumulating items in their homes for which they have no real use. As the advertisement progresses, the monster gradually loses its size , since it gives the products that make up its body to completely unknown people so that they can give them a second use.
If you do not see the embedded video correctly, click here The lighter the monster becomes, the more its good mood also increases. And at the end, when it has been freed of practically all of its burden, the viewer Argentina Phone Number List observes the human behind the monster, who cannot help but smile at seeing herself stripped of possessions that she no longer really used. Illuminated by the Rethink agency , the spot is nothing more than a response to IKEA's own customers, who have confessed in different surveys that they are increasingly overwhelmed by their material possessions and are looking for a way to get rid of them without causing harm to the environment. IKEA, which has a program that allows its customers to return orphaned furniture that has been damaged in exchange for credit to invest in its stores, aims for its business to be 100% in tune with the circular economy by 2030.
An open letter asking the creative industry to commit to supporting the global climate crisis was the seed of it all. Now a large number of CEOs, founders and other leaders have already signed it. The latest to join was Ami Hasan, president of the Art Directors Club of Europe (ADCE). Many have already put their stamp. It is even notable that competing companies put aside their business fight to unite for this climate emergency: Iris, Droga5, Weiden & Kennedy, Lucky Generals, BBH, Uncommon, 7Stars, TBWA and MullenLowe. The letter, a report called Create and Strike , calls on all creatives around the world to use their creativity to amplify the message of the strike , as well as attend it this September 20 in the UK: "Create a signal, a wake-up call, something. climate emergency "If you truly believe that our industry has the power to implement change, step away from your desk and use your creativity to make your message heard to millions of striking young people," they say.
If you do not see the embedded video correctly, click here The lighter the monster becomes, the more its good mood also increases. And at the end, when it has been freed of practically all of its burden, the viewer Argentina Phone Number List observes the human behind the monster, who cannot help but smile at seeing herself stripped of possessions that she no longer really used. Illuminated by the Rethink agency , the spot is nothing more than a response to IKEA's own customers, who have confessed in different surveys that they are increasingly overwhelmed by their material possessions and are looking for a way to get rid of them without causing harm to the environment. IKEA, which has a program that allows its customers to return orphaned furniture that has been damaged in exchange for credit to invest in its stores, aims for its business to be 100% in tune with the circular economy by 2030.
An open letter asking the creative industry to commit to supporting the global climate crisis was the seed of it all. Now a large number of CEOs, founders and other leaders have already signed it. The latest to join was Ami Hasan, president of the Art Directors Club of Europe (ADCE). Many have already put their stamp. It is even notable that competing companies put aside their business fight to unite for this climate emergency: Iris, Droga5, Weiden & Kennedy, Lucky Generals, BBH, Uncommon, 7Stars, TBWA and MullenLowe. The letter, a report called Create and Strike , calls on all creatives around the world to use their creativity to amplify the message of the strike , as well as attend it this September 20 in the UK: "Create a signal, a wake-up call, something. climate emergency "If you truly believe that our industry has the power to implement change, step away from your desk and use your creativity to make your message heard to millions of striking young people," they say.