Post by samsparrow74 on Feb 15, 2024 6:04:10 GMT
If we talk about digital, the figures become favorable. Investment in mobile phones will grow by 9.3%, in the internet in general by 7.9%, in online video by 9% and in social networks by 7.9%. Growth is also expected for investment in PED (Digital Outdoor Advertising: 6.3%); pay television channels (+3.5%); Cinema (+3.2%); radio (+2.1%) and exterior as a whole (+2.1%). The report highlights that the IPSE (Index of Perception of the Economic Situation) now falls almost 37 points and stands at -55.4 , the worst value since May 2013, as does the IPMP (Index of Perception of the Advertising Market) , which stands at -64.3. advertising investment Investment in online audio Investment in online audio represents 4.3% of investment in digital, and is expected to grow by 6.5%, which would reduce that share by one tenth (growing less than total digital investment).
Programmatic advertising According to the Zenith Vigía panelists, programmatic advertising represents 27.4% of investment in digital advertising. Furthermore, 53.3% of this type of advertising is directed Bahrain Phone Numbers List to mobile devices. On the other hand, they express their concern about the proliferation of adblockers . 11.1% of them affirm that they will mean a big change in the way they buy digital advertising. Fraud in digital advertising The latest report highlights that investment could improve by 15.1% if tools are used to reduce fraud, led by bots and click farms . 46.5% cite domain spoofing and cookie stuffing (fraudulent attribution of traffic to a different site). Branded content and influencers 98% of the panelists believe that investment in branded content will grow in 2019 .
They estimate that 6.2% of digital investment will be allocated to actions led by influencers. Outlook for 2019 and 2020 78.6% of the panelists affirm that the year is going "regular", a -6.4 on a scale from -100 to +100 . However, 44.6% believe that the first half of the previous year was “somewhat worse.” Regarding the second half of the year, 53% believe it will be "much worse", standing at -23.2. For 2020 , it is estimated that advertising investment will grow by 1.4% , driven again by the digital universe: online video will grow by 9.6%; mobile phones 9.4%; Internet 8.2%; social networks 8.0% and PED 6.4%. On the other hand, pay television channels will increase by 4.1%; cinema, 3.2%; radio 2.4% and outdoor 2.1%. The falls will be recorded, again, in general television (-2.8%); magazines (-7.1%); newspapers (-7.2%) and supplements (-9.0%).
Programmatic advertising According to the Zenith Vigía panelists, programmatic advertising represents 27.4% of investment in digital advertising. Furthermore, 53.3% of this type of advertising is directed Bahrain Phone Numbers List to mobile devices. On the other hand, they express their concern about the proliferation of adblockers . 11.1% of them affirm that they will mean a big change in the way they buy digital advertising. Fraud in digital advertising The latest report highlights that investment could improve by 15.1% if tools are used to reduce fraud, led by bots and click farms . 46.5% cite domain spoofing and cookie stuffing (fraudulent attribution of traffic to a different site). Branded content and influencers 98% of the panelists believe that investment in branded content will grow in 2019 .
They estimate that 6.2% of digital investment will be allocated to actions led by influencers. Outlook for 2019 and 2020 78.6% of the panelists affirm that the year is going "regular", a -6.4 on a scale from -100 to +100 . However, 44.6% believe that the first half of the previous year was “somewhat worse.” Regarding the second half of the year, 53% believe it will be "much worse", standing at -23.2. For 2020 , it is estimated that advertising investment will grow by 1.4% , driven again by the digital universe: online video will grow by 9.6%; mobile phones 9.4%; Internet 8.2%; social networks 8.0% and PED 6.4%. On the other hand, pay television channels will increase by 4.1%; cinema, 3.2%; radio 2.4% and outdoor 2.1%. The falls will be recorded, again, in general television (-2.8%); magazines (-7.1%); newspapers (-7.2%) and supplements (-9.0%).