Post by samsparrow74 on Feb 15, 2024 5:37:03 GMT
WARC, the global authority on advertising and media effectiveness, today relaunched WARC Data , an independent, specialized data product that helps brands, agencies and media owners plan effective advertising and media strategies and investments . According to the company, the tool provides more information than ever and offers the industry more accurate benchmarks to understand media spend across channels, categories and geographies. Using the unique 'HAVE' process, WARC Data harmonizes, aggregates, verifies and rigorously evaluates data from more than 100 trusted sources , now including data from new categories thanks to a collaboration with Nielsen. The tool presents all net data, free of discounts, includes agency commissions and excludes production costs; aggregates data from media owners, either directly or through industry bodies; meticulously verifies all data before publication; and evaluates this data with expert analysis drawn from more than 40 years of experience, offering a holistic view of market dynamics.
According to James McDonald, managing editor of WARC Data: "With millions of dollars in advertising wasted each year due to ineffective marketing, now more than ever, brands' budgets have to be Malaysia Phone Number List worked harder into the media mix to maximize the reach and ultimately increase effectiveness .” “The thousands of unique insights by category, country and channel available in WARC Data will enable users to make smarter strategic decisions to create more effective marketing. Additionally, our unique position in the industry allows us to work directly with stakeholders. As such, we do not rely on modeled or estimated data – we believe our independent and reliable data is closer to reality than equivalent data from other sources,” she noted. Matt O'Grady, CCO of International Media at Nielsen, added: “Through our unique collaboration with WARC, together we have raised the bar for the industry standard for net ad spend. “These highly-rated industry benchmarks will help budgets work harder for marketing success.
The new version of WARC Data, covering 19 categories and 97 countries , with more than 3,000 updated dynamic charts and more than 50,000 unique insights, offers: – Ad Spend : Nielsen Ad Intel data provides a new industry standard for net ad spend per medium, currently in 23 markets (additional markets coming soon) across 19 categories. – Advertising forecasts : covers 97 markets, including 19 product category projections per medium for 23 markets. – Benchmarks : The ROI and media benchmarks of successful campaigns to improve campaign performance. – Media Owner Profiles : Dynamic graphs and data sets – updated quarterly – on media owners to guide understanding of the media landscape. – Data Points : Thousands of downloadable, ready-to-use charts and data sets on media spend, costs and consumption by channel, target audience and country (97 markets). – Media Cost Database : media inflation forecasts for 50 markets and historical CPM and GRP data by medium and target audience for 62 markets. – Global Advertising Trends Reports – An analysis of key advertising and media investment trends based on the full range of WARC marketing data, published monthly with a different focus for each edition.
According to James McDonald, managing editor of WARC Data: "With millions of dollars in advertising wasted each year due to ineffective marketing, now more than ever, brands' budgets have to be Malaysia Phone Number List worked harder into the media mix to maximize the reach and ultimately increase effectiveness .” “The thousands of unique insights by category, country and channel available in WARC Data will enable users to make smarter strategic decisions to create more effective marketing. Additionally, our unique position in the industry allows us to work directly with stakeholders. As such, we do not rely on modeled or estimated data – we believe our independent and reliable data is closer to reality than equivalent data from other sources,” she noted. Matt O'Grady, CCO of International Media at Nielsen, added: “Through our unique collaboration with WARC, together we have raised the bar for the industry standard for net ad spend. “These highly-rated industry benchmarks will help budgets work harder for marketing success.
The new version of WARC Data, covering 19 categories and 97 countries , with more than 3,000 updated dynamic charts and more than 50,000 unique insights, offers: – Ad Spend : Nielsen Ad Intel data provides a new industry standard for net ad spend per medium, currently in 23 markets (additional markets coming soon) across 19 categories. – Advertising forecasts : covers 97 markets, including 19 product category projections per medium for 23 markets. – Benchmarks : The ROI and media benchmarks of successful campaigns to improve campaign performance. – Media Owner Profiles : Dynamic graphs and data sets – updated quarterly – on media owners to guide understanding of the media landscape. – Data Points : Thousands of downloadable, ready-to-use charts and data sets on media spend, costs and consumption by channel, target audience and country (97 markets). – Media Cost Database : media inflation forecasts for 50 markets and historical CPM and GRP data by medium and target audience for 62 markets. – Global Advertising Trends Reports – An analysis of key advertising and media investment trends based on the full range of WARC marketing data, published monthly with a different focus for each edition.