Post by samsparrow74 on Feb 15, 2024 4:14:13 GMT
DIY enthusiasts are so madly in love with their favorite hobby that they would go to the extreme of taking the tools of their loves to the altar (to say "I do"), which are their accomplices in such a torrid hobby. This is at least what the German DIY chain Hornbach suggests in its latest and hilarious advertisement. Hornbach's new spot is narrated as a typical love story and as such is filled to the brim with clichés (all very cheesy) and is signed by a sweet "happy ending" (the one that is always presupposed in a romantic comedy). . The only difference with traditional romantic comedies lies in its protagonists: a man and his inseparable saw with which the first is madly in love. In several scenes brimming with a sense of humor and also surrealism, the protagonist embarks on all kinds of feats to show his love for his beloved Sierra: saving her from a wild dog, protecting her when her car almost crashes and even sewing a cover to keep her safe. warm and not cold.
If you don't see the embedded video, click here With his heart completely captured by the love that his saw inspires in him, the protagonist tenderly caresses her while he takes a bath in the bathtub that Bosnia and Herzegovina Phone Number List he has set up with the help of his beloved tool, dances with her at a party and in the end ends up marrying she. The tender romance of the protagonist with his saw is lulled on screen by the very appropriate chords of the song "Je veux que tu m'embrasses" by Pascale Borel. Created by the Heimat agency , the production company Trigger Happy Productions and the Spanish director Pep Bosch, the spot is also accompanied by a graphic advertising campaign featuring portraits of people getting married with their idolized DIY tools. Diversity is much more than a trend (of a more or less temporary nature), it has ended up metamorphosing into a true "must" for those brands eager to increase the money that lands in their coffers.
According to a recent study by the Heat agency (subsidiary of the consulting firm Deloitte), brands that show a wide range of cultural and demographic groups in their advertising improve the consumer's perception of them and also boost the profits obtained in the markets. stock market. Those brands that fly the flag of diversity in their advertisements see their profits on the stock market increase by 44% (over a continuous period of seven quarters). Along these lines, the brands that are most committed to diversity in their advertisements also obtain an 83% higher score in terms of consumer preference. According to the analysis undertaken by Heat, 94% of advertisements show women playing a leading role , although they tend to be stereotyped as empathetic and loving mothers, devoted wives and brash young women. The LGBTQ+ community and people with disabilities, the most "invisible" groups in advertising 92% of the ads put under the microscope by Heat give shelter to people of color , but only 15% make a cultural representation of these people that goes beyond the color of their own skin.
If you don't see the embedded video, click here With his heart completely captured by the love that his saw inspires in him, the protagonist tenderly caresses her while he takes a bath in the bathtub that Bosnia and Herzegovina Phone Number List he has set up with the help of his beloved tool, dances with her at a party and in the end ends up marrying she. The tender romance of the protagonist with his saw is lulled on screen by the very appropriate chords of the song "Je veux que tu m'embrasses" by Pascale Borel. Created by the Heimat agency , the production company Trigger Happy Productions and the Spanish director Pep Bosch, the spot is also accompanied by a graphic advertising campaign featuring portraits of people getting married with their idolized DIY tools. Diversity is much more than a trend (of a more or less temporary nature), it has ended up metamorphosing into a true "must" for those brands eager to increase the money that lands in their coffers.
According to a recent study by the Heat agency (subsidiary of the consulting firm Deloitte), brands that show a wide range of cultural and demographic groups in their advertising improve the consumer's perception of them and also boost the profits obtained in the markets. stock market. Those brands that fly the flag of diversity in their advertisements see their profits on the stock market increase by 44% (over a continuous period of seven quarters). Along these lines, the brands that are most committed to diversity in their advertisements also obtain an 83% higher score in terms of consumer preference. According to the analysis undertaken by Heat, 94% of advertisements show women playing a leading role , although they tend to be stereotyped as empathetic and loving mothers, devoted wives and brash young women. The LGBTQ+ community and people with disabilities, the most "invisible" groups in advertising 92% of the ads put under the microscope by Heat give shelter to people of color , but only 15% make a cultural representation of these people that goes beyond the color of their own skin.