Post by samsparrow74 on Feb 15, 2024 3:28:09 GMT
Predictable, uninspired, enervating, disturbing, dystopian, demoralizing, shocking . Such adjectives (not at all flattering) are not commonly used to describe vacations, which are supposed to bring pleasure to those who enjoy them . However, all of these adjectives (and even more pejorative ones) apply to the new and surprising spot on the travel booking website Flight Center Canada . In the ad, a young couple faces some horrifying and Orwellian days off in a place where everything (from the smiles of the hotel receptionists to the beach settings) seems like cardboard (and in fact it is). The ad is clearly inspired by the famous film The Truman Show and does not hide its source of inspiration at all. The characters that parade through it keep repeating the phrase "Please, stay within your comfort zone" and everything seems to be permeated by the same, somber color palette.
If you do not see the embedded video correctly, click here With such a unique spot, which will probably make more than one viewer grimace (and keep you glued to the screen at the same time), Flight Pakistan Phone Number List Center aims to emphasize that, thanks to its services, customers can create itineraries specifically adapted to their passions. and their personalities. The ad, baptized with the name "Be Unbordered" and signed by the Canadian agency Cossette and the Oscar-winning director Joachim Back, leaves aside the markedly idyllic (and perhaps unreal) tone of tourist advertising to focus on comedy. peppered with horror. « The mentality of travelers is changing . People are looking for unique and authentic experiences instead of typical tourist packages, but at the same time they are wary of trusting external providers to design their holidays,” explains Gavin Miller, vp of leisure at Flight Centre.
We understand that vacations are the most important weeks of the year for travelers, and our agents bring their extensive personal experience to a market typically dominated by algorithms and self-booking,” he emphasizes.It seems that marketing budgets , blessed in recent years with notable increases, have abandoned the path of growth. According to a recent study carried out in North America and the United Kingdom by the consulting firm Gartner , marketing budgets , which in 2018 represented 11.2% of companies' global income, have fallen in the last year to 10 ,5%. The report, in which Gartner involved the CMOs of several companies. Even so, 61% of CMOs do not allow themselves to be overcome by pessimism and expect that marketing budgets will end up recovering in 2020. The Gartner study reveals, on the other hand, that 63% of marketers have effectively moved part of the work that they once entrusted to external agencies to in-house advertising teams. In any case, the increasingly vigorous in-house advertising has not completely eroded CMOs' trust in external service providers .
If you do not see the embedded video correctly, click here With such a unique spot, which will probably make more than one viewer grimace (and keep you glued to the screen at the same time), Flight Pakistan Phone Number List Center aims to emphasize that, thanks to its services, customers can create itineraries specifically adapted to their passions. and their personalities. The ad, baptized with the name "Be Unbordered" and signed by the Canadian agency Cossette and the Oscar-winning director Joachim Back, leaves aside the markedly idyllic (and perhaps unreal) tone of tourist advertising to focus on comedy. peppered with horror. « The mentality of travelers is changing . People are looking for unique and authentic experiences instead of typical tourist packages, but at the same time they are wary of trusting external providers to design their holidays,” explains Gavin Miller, vp of leisure at Flight Centre.
We understand that vacations are the most important weeks of the year for travelers, and our agents bring their extensive personal experience to a market typically dominated by algorithms and self-booking,” he emphasizes.It seems that marketing budgets , blessed in recent years with notable increases, have abandoned the path of growth. According to a recent study carried out in North America and the United Kingdom by the consulting firm Gartner , marketing budgets , which in 2018 represented 11.2% of companies' global income, have fallen in the last year to 10 ,5%. The report, in which Gartner involved the CMOs of several companies. Even so, 61% of CMOs do not allow themselves to be overcome by pessimism and expect that marketing budgets will end up recovering in 2020. The Gartner study reveals, on the other hand, that 63% of marketers have effectively moved part of the work that they once entrusted to external agencies to in-house advertising teams. In any case, the increasingly vigorous in-house advertising has not completely eroded CMOs' trust in external service providers .